By enjoying fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a way to keep their interlocking stones in the hands of millions. It’s a model that other companies will need to follow, says McKee.
The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys. It had not been before the following yr that they developed using a fresh plastic-injection moulding machine to make plastic bricks, which before long gave them an advantage more than their competition in the thriving post-war marketplace.
In 49, they commenced producing the bricks with studs on them to enable them to hole together. It was a key iteration, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the introduction https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/ of what is known for the reason that the “stud and coupling system”, which usually ensures that every Lego brick fits with any other brick. These two essential iterations are why Profano sets manufactured 40 years in the past still interlock seamlessly with those fabricated today.
Over the years, Lego features kept it is finger within the pulse of pop tradition by joining up with big-name franchises such as Star Wars and Harry Potter. It has also appreciated the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Followers of Lego), with a choice of sets including the Back to the Long run DeLorean period machine and a set of feminine Nasa experts.